However, because of how enjoyable all of G4’s preliminary YouTube and Twitch content has been, we also wanted to ask if they would continue making content for online platforms even after the TV channel goes live. This question goes hand in hand with the knowledge that platforms like YouTube and Twitch now dominate the world of gaming content. To start out, one of our first questions was how exactly G4 plans to fit in with the current landscape of let’s plays, esports, comedy, content, and commentary.
RELATED: G4 Confirms the Return of Attack of the Show and X-Play
Pereira began his answer with feigned indignation: “I’ll speak for Adam and say that it’s insulting to say that we fit into it like that. We dominate that landscape. We’re going for a giant Dome. It’s going to land on that landscape and make you go: Twitch who? YouTube, what? Excuse me?” However, he quickly pivoted into a more serious discussion, and reminded us that back in the day, G4 was an early supporter of gaming content hosted by online platforms, even when others weren’t behind the idea.
For the time being, G4 has been inserting itself into the online content space with YouTube channels for G4TV, X-Play, Attack of the Show!, and The BLEEP Esports Show rolling out early content. This is partly to get a grasp on what fans want to see, and partly to raise awareness online that the network is returning. However, it would be strange to abandon YouTube content even when the actual channel goes live. We asked the two hosts if they would keep using YouTube and Twitch as part of their content delivery, but didn’t expect much confirmation- much of the details of G4’s future production and content is still very much under wraps.
It was difficult for us at the time…. [Now,] everybody is walking around with a supercomputer in their pocket that can stream live 4K video. We’d better integrate incredibly well, and then we need to innovate just like we did back in the day. I’m excited to take these technologies and really just run with them, and figure out how we can put them into our discussions, into our big stunts that we do, into every aspect of the network. I want these new platforms to be permeating everything we do, I think we have to.
We wouldn’t want to jump the gun, but that certainly sounds promising. Especially for younger audiences, the concept of gaming content on a traditional TV network might seem downright strange, so adopting YouTube and Twitch as ways to get content to the masses may be in everyone’s best interests. While the early 2000’s of G4’s glory days aren’t that far behind us, those few short years have been an eternity of change in gaming culture. It seems safe to say that G4 will try to keep up with the times, while still holding on to what made the network great in the first place.
Early B4G4 content is currently live on YouTube and Twitch, with the network’s return planned for this year. Fans can check out their YouTube channel here.
MORE: Why G4’s Return is Such a Big Deal
